"The
48th fastest growing technology
company in their ranking
of the European Technology
Fast 500."
Increase Your Revenues with
Service Management Solutions
The
Challenge: To increase
revenues from existing infrastructure
- by offering new lucrative
services, attracting new customers
and retaining existing customers.
To create the competitive edge
in your IP services business!
The
Solution: Allot Communications
NetEnforcer and NetPolicy solutions
enable service providers to
create new revenue opportunities
based on new supplemental IP
services. With Allot's solutions,
any carrier, NSP, ISP or data
center can offer:
Tiered
(Differentiated) Services/SLA
Management
Charge higher monthly fees
for better bandwidth-guaranteed
pipes. Define your service
levels using the NetEnforcer
policy management facility
and assign subscribers to
each level (see Figure 1).
Measure
Guaranteed SLA Violations
Ratio
Allow bandwidth guarantees
for 100% of the time or less
(usually 90- 95%), including
the measurement and reporting
of SLA violations.
Virtual
Bandwidth Management (VBM)
Services
This unique Allot solution
enables subscribers to manage
(control and monitor) their
own bandwidth without having
to own a bandwidth management
device. With a simple logon
to a customizable Web site,
subscribers can control their
service level (select between
a Platinum/Gold or Silver
service level) and view real-time
dynamic graphs of their link
and application performance.
Class-of-Service
Management
Manage your customer's application
prioritization needs inside
their pipe - guarantee the
performance of VoIP calls,
VPN links and mission critical
applications. Limit the use
of non-business traffic such
as P2P applications.
Intelligent
and Fair Over-subscription
Management
Manage over-subscription wisely
by limiting the customer's
traffic and using the NetEnforcer's
"fairness" feature
to keep all customers happy
with a consistent level of
service.
Block
or Throttle Annoying Peer-to-peer
Traffic
Reduce un-wanted traffic and
improve network performance.
URL
Filtering
Use Allot's NetPure solution
to supply your customers'
URL filleting needs (block
sex, gambling and other types
of undesirable sites based
specific customer needs)
Denial
of Service (DoS) Protection
Offer your customers protection
against Denial of Service
attacks. When DoS-infected
traffic is arriving, the NetEnforcer
will make sure that the traffic
will not get into the customer's
pipe.
Usage-based
Billing
Use the NetEnforcer's IP accounting
capabilities to collect detailed
network usage records (per
customer and per application)
to enable a usage-based billing
scheme in which customers
pay based on the network usage,
the type of use (e. g., Email
vs. videoconferencing) and
the quality provided (pay
more for high-quality, bandwidth
guaranteed VoIP calls).
Offer
QoS-Controlled Applications
Provide your customers with
new network applications,
such as videoconferencing
or VPN services with guaranteed
quality.
Figure
1: The Policy Editor is used to
set up Quality of Service (QoS).
Double-clicks conveniently launch
editors for defining tiered services
and Hosts.
The
Environment
Carriers and service providers
are working today in a highly
competitive environment. The customer
has multiple choices for access
- DSL, Cable, Wireless - and many
more when selecting his data center
provider. And switching providers
is easy. In addition, many carriers
have made huge investments in
the network infrastructure such
as access and backbone networks,
and find themselves with unutilized
infrastructure on one side and
decreasing revenues (due to competition)
on the other side.
As a result, carriers and service
providers are looking for new
ways to better use their existing
infrastructure in order to:
Increase revenues and reduce
costs
Offer new services that
will attract new customers
and especially the high paying
ones.
Retain existing customers
The Point
of Presence (POP), where
the customers' last mile links
are terminated, offers the right
place to add the functionality
needed to achieve all the above
(see Figure 2).
Figure
2: A general access network with
NetEnforcer and NetPolicy
Allot's
Solution: Policy-Powered Networking
Allot offers its Policy Powered
Networking architecture to enhance
the carrier and service providers
access and data center services.
Which this architecture, the service
provider can define polices that
will control the traffic behavior
with the use of two major components:
The NetEnforcer™ family
of POP- based LAN appliances
gives users the power to intelligently
shape network bandwidth and
deliver system-wide service
level guarantees based on
the networking needs and business
priorities of the IP service
provider or enterprise
The NetEnforcer is available
in several models for service
provider networks which offer
a wide range of choices -
according to the total bandwidth
controlled (10 - 155Mbps),
the number of customers (1,024-28,000),
the type of interface (Fast
or Gigabit Ethernet) and carrier
grade capabilities (dual power
supply).
Located at the edge of the
service provider network,
the NetEnforcer has an easy-to-use,
graphical policy management
editing facility to enable
the supplemental IP services
(see Figures 3-5). The NetEnforcer
also integrates with Customer
Care and Billing (CCB) systems
for easy implementation within
a service provider business
environment. Connected to
systems such as Portal's Infranet
or XACCT's N2B Platform, subscribers'
provisioning and real-time
export of IP usage record
becomes easy and significantly
reduces the overhead of implementing
supplemental IP services.
Figure
3: The Virtual Bandwidth Monitor
offers
subscriber bandwidth management
without onsite equipment.
Figure
4: Enable subscribers to select
their level of service.
Figure
5: Monitoring traffic on the service
provider network
with the Traffic Monitor.
NetPolicy,
a Network operating center
(NOC) - based centralized
policy management package,
offers a unique management
capabilities for customer
self-provisioning and traffic
monitoring ("Virtual
Bandwidth Management")
Revenue
Opportunities Model
The following model shows the
potential revenues existing in
the supplemental services:
In this scenario, the service
provider is going to offer 5 new
services:
Virtual
Bandwidth Monitoring
- offering business customers
a real time, dynamic view
of their bandwidth use (see
Figure 3)
Premium
Service # 1 - the Service
provider guarantees that 90%
of the time (during business
hours), the customer will
be able to send and receive
at least 2 Mbps of traffic
Premium
Service # 2 - the Service
provider guarantees that 100
% of the time (during business
hours), the customer will
be able to send and receive
at least 2 Mbps of traffic
and the link will be protected
against Denial of Service
attacks
Premium
Service # 3 - Application-level
bandwidth management services
to the customer, including
prioritizing time-sensitive
and mission-critical traffic.
URL
Filtering - offered
to home users so that parents
can keep children from accessing
inappropriate content.
Table
1 (see below ) contains
the assumptions made regarding
the penetration rate and the monthly
service fees.
Table
1: Model Assumptions
Year
1
Year
2
Year
3
Basic
Bandwidth Service
(2MB, per month,
best efforts)
$1,
000
$900
$750
Number
of Business
Customers
per POP
200
300
400
Number
of Home Users
per POP
12,000
14,000
15,000
Penetration
rate
Virtual
Bandwidth Monitoring
20%
30%
50%
Premium
Service # 1-
( 2MB guaranteed
90% of the time)
12%
20%
30%
Premium
Service # 2
-
( 2MB guaranteed
100% of time
+ DoS protection)
10%
15%
20%
Premium
Service # 3
-
( 5 bandwidth
management policies)
10%
20%
30%
URL
Filtering -
( parental control
for home users)
20%
30%
35%
Additional
monthly fees
Charged
Virtual
Bandwidth Monitoring
$40
$40
$40
Premium
Service # 1
$200
$150
$125
Premium
Service # 2
$300
$225
$175
Premium
Service # 3
$300
$275
$250
URL
Filtering
$6
$6
$6
Table
2 (see below) shows
the resulting revenues for a single
POP offering supplemental IP services
via the NetEnforcer. This model
produces a positive bottom line
(after the investment in NetEnforcer
and marketing expanses) in the
first year of operation.
Table
2: Projected
Revenues from
NetEnforcer
Services
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